Adapting in Uncertain Times

Chicken Treat: September 17, 2020

In the September edition of FCA Franchise Review Magazine, Craveable Brands CEO Karen Bozic discusses how a business comprising of 3 brands, 580 restaurants and over 13,000 employees adjusted to the ever-changing restrictions across the country as Australia adjusted to living with Covid.

The level of complexity that franchise businesses have had to deal with in recent months has been immense. At craveable brands., we have a core team of 180 people to assist and support our  franchise partners, and to help them navigate tumultuous events like the recent coronavirus outbreak. The advantage of having three brands is being able to draw on the collective knowledge and wisdom of three groups to provide franchise partners clarity and solutions in a very complex environment. There is a lot of responsibility to get things right on behalf of our franchise partners,  particularly when the market changes so dramatically. Our support has included navigating and rolling out new processes, sourcing urgent items such as sanitiser, gloves and masks, and providing guidance through accessing stimulus and government support. We have had our team in stores coaching franchise partners on operational changes, conducting regular communication, and of  course providing financial assistance where required. This has enabled our franchise partners to focus on trading, hygiene and building customer trust in an uncertain environment.


To read more about how Craveable Brands adapted to new ways of communicating; responded to customer needs and supported Franchise Partners through one of our toughest times go to the current edition of Franchise Review Magazine published by Franchise Council Australia.