#CraverWomenWeek: She is Louise, our Senior CRM Manager. And she makes us proud.
Considerate, dedicated and energetic, she has been part of the IT team for the last 1 year and a half.
“Being in a predominately male lead tech team, it could easily be presumed that being a woman within this space could present challenges. However, in my personal experience, the culture at Craveable is one that encourages an equal voice and is demonstrated from senior leadership that is cascaded down irrespective of gender and is underpinned by one of Craveable’s core values.”, she explained.
Louise has clear her meaning of success: Healthy + Happy + Family = Success.
And we do too: having in our team women like her = Success!
Here she talks about her career, inspiration sources and how is to be part of Craveable Brands’ team
Who has been your greatest inspiration in life?
My Father is an all-rounder of inspiration for me. I often find myself consciously and unconsciously being influenced by his presence in my life, both personally and professionally. He is a true role model, always setting examples of commitment, strength, humility and general thirst for life.
What has been the best piece of advice you have been given?
“If you encounter risk don’t perceive it as negative, but rather embrace the possibilities that come with the change” – Mr. Peter Berger – My Father.
I have often repeated this advice to myself, in both my work and personal life experiences. You may encounter situations of change that some perceive as risky, but it’s important to reflect on the positives it brings and what you do with that is the key.
What is your definition of success?
Healthy + Happy + Family = Success
What has been the biggest challenge you have faced and how did it help shape who you are today?
Deciding to leave my last job after 7 years came along with getting out of my comfort zone, embracing change and believing in myself. And I have never looked back!
When you are not at Craveable’s office, what do you love doing?
Simply flicking through beautiful cookbooks is a source of relaxation for me, and I love to set a challenge in the kitchen. Mostly for others to eat by the end, as of course the cook must taste test everything along the way!
I often enjoy a little adventure on the weekend. Having no plans, getting in the car with friends and family and just seeing where the day goes. The best memories are created, and it’s a welcomed change from being quite structured and planned during the week.
What are you proud of?
Signing the papers to my first property, and gaining a large mortgage, was definitely a proud moment and a reflection of my achievements to date.
About Louise and Craveable…
How does Craveable support you?
Life is all about balance. Craveable support this, whether it be by providing a much needed after hours glass of red, or through their respect for a strong work life balance
What were you doing prior to joining Craveable?
Prior to Craveable, I worked as the Loyalty Marketing Manager for a group of Pharmacies located around Australia. I made my way up the chain, starting as the Marketing Coordinator and continuing on for 7 years. I look back and am immensely thankful of how it molded and shaped me into who I am today.
Have you had to make any sacrifices to be a successful in your role? Was ever being a woman a barrier for you?
Sacrifices and commitments are often synonymous with each other. I prefer to see my sacrifices as commitments to my long-term success. For example, moving closer to the office has enabled me to strike a healthier work life balance in reducing the overall number of hours spent during a work day.
Being in a predominately male lead tech team, it could easily be presumed that being a woman within this space could present challenges. However, in my personal experience, the culture at Craveable is one that encourages an equal voice and is demonstrated from senior leadership that is cascaded down irrespective of gender and is underpinned by one of Craveable’s core values.
What has been your most satisfying moment/s in Craveable to date?
Launch days come with anxiety, adrenaline and breath holding moments, but day one of the loyalty app launch was definitely one of satisfaction. It showcased all the hard work, time, commitment and effort put in by the whole team.