craveable brands. appoints Karen Bozic as New Group Chief Executive Officer

Craveable People: November 18, 2019

Karen Bozic appointed Group CEO and Director; Brett Houldin steps down as Group CEO and Director.

craveable brands. today announced that Karen Bozic has been appointed Group CEO and a member of the Board of Directors, effective Monday 9 December.

Karen Bozic - Craveable Brands announces new CEO

We are fortunate to have someone of Karen’s calibre and experience lead craveable brands. into the next phase of growth” said current Group CEO Brett Houldin. “Our brands are in a position of strength and this is the ideal time to hand over leadership to effectively implement our strategy and take advantage of the market opportunities ahead. Karen is a highly qualified and market respected executive with a proven track record of execution.


Having joined craveable brands. as Finance Director & COO in 2014, Brett was promoted to Group CEO in 2017, and was tasked with leading the transformation of the three iconic Aussie brands. Brett’s decision to resign from his position happens after having successfully overseen the transition of the business to new owner, PAG Asia Capital, in July this year.  Brett has successfully accomplished leading the business through transitioning it to a fully franchised model, rolling out an extensive delivery and digital transformation and growing both the domestic and international store networks. Brett Houldin will step down as Group CEO, effective Friday, 29 November 2019.

“We are delighted to partner with Karen Bozic as our new Group CEO,” said Lincoln Pan, a Partner at PAG Asia Capital. “Karen is an incredibly talented executive who brings extensive franchising experience and leadership to our franchise partners and craveable brands.  She is an outstanding communicator who will bring new energy to our partners and team. Brett Houldin has been an exemplary partner for us both in the transaction process and in the 3 months since our investment.  He is a world class executive and individual who we wish the very best in his future endeavors.”


Karen Bozic’s background

Karen Bozic said, “I am honoured and excited to lead craveable brands. and the 13,000 people who own, operate, and work across our incredible and iconic Aussie brands. With new ownership and leadership, we embark on the next exciting chapter for the business. I look forward to working with our restaurant teams and partners in ensuring craveable brands. continues to deliver a fantastic experience for our customers and is a great business for our partners and team”.

Karen Bozic is an experienced retail executive, with a background in finance, strategy, operations and leading organisations through complex and transformational change in roles at Caltex, Woolworths, Big W and Rebel Sport. She was most recently the General Manager of Retail Operations, Caltex Australia, responsible for the operation of Caltex’s 800 sites and a driving force in Caltex’s transformation to become a convenience retailer.

Karen is an energetic and engaging leader, able to drive cultural change and alignment in large, multi-site teams, and has a breadth of experience across multiple areas such as operations, strategy, finance, transformation, property, IT, supply chain, HR, safety and legal.