Chicken is King in Australia!

Craveable People: October 10, 2019

It’s World Chicken Day…
and our research shows
Chicken is King in Australia

Craveable Brands research shows Chicken is King in Australia


New figures show Aussies have a ravenous appetite for chicken

 It’s World Chicken Day and the results are in… roasted, fried or barbecued… Craveable Brands’ Chicken is King report found the average Aussie now eats 49 kilograms of chicken each year.  This is twice as much chicken as beef and pork, and six times more than lamb.


Yep, Lamb on Australia Day, a snag on the barbie on a hot summer day and meat free Mondays… they’re all great, they all have their day… but it’s CHICKEN, yes CHICKEN that’s being served to Aussies across the country every day, in fact we eat more chicken than any other country in the Western World.


To confirm the details around Aussie chicken eating habits, Craveable Brands, owner of three of Australia’s most popular chicken restaurant brands – Red Rooster, Oporto and Chicken Treat – commissioned an independent survey of 1,000 Australians.


So how do people like their chicken? Craveable Brands CEO Brett Houldin confirmed “There continues to be a divide between QLD & NSW with the Maroons having a preference for their chicken to be roasted, whilst the Blues prefer barbecued.”


“And though breast meat is an all-round Aussie favourite, it’s the most popular with young men from the West Coast.  Meanwhile in Victoria, they are our biggest chicken lovers with 63% eating it at least twice a week.”


The Chicken is King report also found chicken is the most affordable protein for Aussie families.  “The price of chicken has been getting more affordable whilst other meats are becoming out of reach – between 1994 and 2017 chicken prices increased by only 26% whilst lamb increased by 162% and beef by 93%” Mr Houldin said.


What about the traditional family fight over the wishbone?  Is appears to be a thing of the past, with two-thirds of people no longer making it part of the roast dinner ritual.



🐔In Chicken we trust… And you?

For more info about the research visit: